Month: June 2017
Apptimize Unveils New OTT App Platform to Enhance Experiences on Android TV and Apple TV

Originally published in Martech Series by Sudipto Ghosh. New OTT App Testing Enables Organizations to Know What Works on Apple TV and Android TV. This will Convert Users into Paid Subscribers. The Over-the-Top (OTT) revenue for 2019 is predicted to double to around 17.8 billion as more households break up with their traditional Pay TV providers. In 2017, […]

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Announcing Mobilize by Apptimize 2017

We are excited to announce Mobilize by Apptimize 2017! Mobilize — a conference focused on mobile testing and data-driven product development — will take place on Monday, October 16th at the iconic Westin St. Francis in San Francisco. Building off the tremendous success of last year’s event, this year’s summit is shaping up to be […]

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How the Best Entertainment Apps Use UX to Hook Users

Entertainment apps make big bucks. Spotify and Apple Music generate over $7B in revenue. Netflix is close to breaking the $9B mark. And no one knows for certain how much YouTube makes, but estimates put it at higher than all of the above. It may seem like the entertainment vertical is great for app developers, but […]

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This is How Top-Grossing Apps Design Their UX for High Engagement

In 2016 alone, the Apple App Store and Google Play generated a combined net revenue of $8.7 billion.  The astounding amount included revenue from in-app sales of anything from animated bear-and-rabbit stickers to countless replays of all four seasons of Silicon Valley. The secret behind the most profitable apps available in the app stores today […]

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3 Tactics Retail Giants Use to Encourage Mobile App Engagement

A simple mobile-app-only sales campaign can easily boost app downloads for a retailer. The challenge for retailers, however, comes in convincing users to keep using their mobile apps after that initial sale has been claimed.  Mobile retail apps need to provide ongoing value to keep users engaged in the long run. That’s why user engagement […]

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How the Largest Apps by Revenue Ace User Onboarding

Onboarding users to your mobile app isn’t just about teaching them how to use your features or what they can accomplish through your app. While some apps generate millions in revenue, most apps in the app store never reach a critical mass of users to make it pass the sink line. User onboarding offers mobile […]

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Now Apptimize supports tvOS and Android TV apps!

The need for experimentation on tvOS and AndroidTV apps A majority of users use their Over-the-top content (OTT) apps in the comfort of their home. OTT apps, unlike mobile apps, often engage multiple users at the same time. (Think of the time your friends came over for the season premiere of Game of Thrones or […]

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