Archive
Month: October 2017
Mobilize 2017 Draws 250 Mobile Innovators to San Francisco

On October 16th, 250 mobile leaders from over 125 companies across industries and continents attended Mobilize 2017 at the Westin St. Francis in San Francisco. The conference, organized by Apptimize, focused on how teams can unlock their genius and build better products through experimentation and data-informed decisions. The day was filled with actionable and inspiring […]

by Neha Mittal
Leverage User Onboarding to Create Personalized In-App Experiences

An endless content repository is a double-edged sword. If users can’t find what they are looking for or discover content they are interested in, they are almost guaranteed to abandon your app. Many apps aim to improve user retention by helping users continuously discover relevant content, aided by their self-reported preferences. The foundation of this type of […]

by Varun Rathi