Month: December 2017
What the 2017 Holiday Season Taught Us About Competing with Amazon

Black Friday 2017 was the the biggest mobile shopping day in the United States. It was the first day ever to see more than $2 billion in mobile shopping revenue. Demandware’s Rick Kenney says that for the first time, mobile devices (46 percent) beat out computers (45 percent) for the most orders that customers placed […]

by Neha Mittal
Unlock Your Genius with Apptimize

At their core, every product leader wants to be a genius. Yet even geniuses like Einstein and Edison had many failures before experiencing breakthroughs. The key to true genius is to make failure safe and innovation rapid. We believe that all product teams can be geniuses when the art of their ideas is combined with […]

by Casey Corman
4 Lessons from busuu on Increasing Mobile Subscription Revenue

At this year’s Mobilize Conference in San Francisco, we took an in-depth look at how some of our favorite brands use data, experimentation, and behavioral science to enhance their customers’ digital experiences across their web and mobile platforms. Antoine Sakho is the Head of Product at busuu, a London-based product that builds language learning apps […]

by Chakshu Mehta
How Mobile Ordering Has Changed the Foodservice Landscape

Unlike other industries, such as brick and mortar retail, physical locations will always be critical for restaurants — it’s not just about the food; it’s about the experience. It’s for this reason that most restaurant organizations consider their patrons “guests” instead of “customers.” That experience now extends beyond what happens in the restaurant. Leaders like Starbucks […]

by Neha Mittal
What Banks Can Learn About Mobile From Fintech

The recent investment surge in fintech firms — $17.4B globally in 2016 — is a strong indicator that banks need to start looking at these upstarts not just as competitors, but also as a source of inspiration. The desire to make financial transactions and education easier for individuals and SMBs is one of the key […]

by Casey Corman
Key Takeaways From Mobilize 2017

In October, Apptimize hosted the second annual Mobilize conference, where over 250 product leaders joined us for a day of presentations, workshops, panels, and networking. Here are some takeaways from presentations throughout the day: Products that Count: SC Moatti, founder of Products that Count, kicked the day off with a presentation about building and growing […]

by Neha Mittal
Reducing Call Center Costs with a Mobile App?

Executives face an ongoing challenge of creating amazing customer experiences while also keeping costs at bay. This tug of war between satisfying customers and reducing costs takes center stage in stores, branches, and call centers. In particular, organizations have typically focused call center strategies on better training, scheduling, outsourcing, routing, voice recognition, and enhanced automation. […]

by Neha Mittal