Dec 13, 2018
Product and engineering teams can now choose from the top four mobile backend technologies with the addition of our Java SDK
We are excited to announce that we have made a substantial addition to Apptimize Cross-Platform with the release of our Java SDK for server-side A/B testing. With this release, Apptimize now supports testing across all four of the most popular mobile backend technologies: Node.js, Java, PHP, and Python.
Enabling server-side A/B testing is a core component of Apptimize Cross-Platform. Here are some quick examples of how our server-side SDKs are allowing Apptimize’s customers to dramatically improve the impact of their mobile testing initiatives:
Our customers are often A/B testing on different pricing, promotions, and subscription upgrade options on their mobile apps. Mobile experiments have historically allowed them to measure the impact of different prices, but what happens if an end-user sees one version of the price on mobile and a different one on web? At best, it just adds noise to the experiment results, and in the worst case, consumers can feel cheated or manipulated.
With Apptimize Cross-Platform, our customers can create platform-agnostic experiments that ensure a given identified user will have the same experience on any device. Apptimize provides the flexibility for customers to either set up the experiment on each client-side platform or to use the Java SDK (or other available server-side SDKs) to have a single source of truth for key data like price on the backend.
As the demand for personally curated content becomes commonplace, nearly all of our customers are thinking about incorporating personalization and recommendation algorithms–whether it’s media companies looking to provide the most relevant ads and content or food delivery services looking to recommend specific restaurants or dishes. In order to rapidly iterate on these algorithms, it’s critical to have an experimentation platform that includes robust functionality on both the server and client-sides. Controlling these algorithm experiments at the server with the Apptimize Java SDK means iteration and innovation can happen in real-time with no dependencies on the lengthy app update process. Having the client-side SDKs on web and mobile to capture data means our customers can understand the detailed impact that these server-side changes have on user behavior.
At their core, every product leader wants to be a genius. Yet even geniuses like Einstein and Edison had many failures before experiencing breakthroughs. The key to unlock your genius is to make failure safe and innovation rapid. We believe...Read More
HotelTonight, a booming mobile-first travel company, is doing things that their competitors can’t do. This is due to their focus on customer experience, desire for innovation, and attention to data. In this video, Director of Product, Audrey Tsang, talks about...Read More
Vevo has been one of our most amazing customers for a long time. They are constantly trying new things, experimenting, and bringing a better user experience to their iOS and Android app users. Apptimize is proud to help them do...Read More