Apptimize Blog

Stay up to date on the latest in mobile UX and growth.

A Primer on Driving Retention with Triggers

I’m a compulsive fridge opener. There. I said it. Whenever I enter a kitchen, you can almost guarantee I’m going to open the fridge door—even if it’s not mine. Sorry about that. It’s not that I like wasting power or feel the need to pry. Oftentimes I’ve already pulled the door open before I realize […]

by Yinmeng Zhang
Brace Yourselves. Code Freeze is Coming – Here Are the Adjustments You Need to Make

The holiday season is nigh. It’s undoubtedly a wonderful time of the year where we can enjoy egg nog, relatives, presents, and the crippling inability to update our apps or boost app rankings. Each year in December, Apple is kind enough to give its App Store team some well deserved R&R. While it’s an admirable […]

by Yinmeng Zhang
16 Mobile Mistakes That Plummet User Retention Rates

User retention is about whether you’re building a quality product that hooks in users and keeps them coming back. It starts with addressing user needs and concerns, then digging deeper into figuring out what really connects with your users. To help you with this process, we’ve compiled a list of 16 of the most commonly cited reasons as to why users are leaving your app.

by Yinmeng Zhang
App UX Analytics: The Key to Understanding your Users’ Behavior

This is a guest post written by Alon Even of Appsee. In the highly competitive world of apps, you need to fully understand the user experience. You need to know how users are using your app. You need to know where they are getting stuck, experiencing friction and refining to optimize the user experience. Apps […]

by Yinmeng Zhang
Why Vevo Got Rid of Onboarding Tutorial Screens

How We Optimized Our Native Mobile Login Flow By Corinne Almirol (Sr. Product Manager, Vevo) and Jon Li (Sr. Product Director, Vevo) So you want more registrations. You want users to log in so that you can start a relationship with your customers. You want them to them to connect with your content, your other […]

by Yinmeng Zhang
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