Apptimize Blog

Stay up to date on the latest in mobile UX and growth.

Why the Growth of Mobile Apps Makes In-App Experience Even More Important

The astonishing growth in smartphone adoption in the past few years has been matched only by the equally impressive growth in mobile apps. As of January 2017, the iOS App Store contained more than 2.2 million apps for Apple mobile devices. In the same time period, the Google Play Store saw a 5 -7 percent […]

by Neha Mittal
3 Ways the Top Health & Fitness Apps Have Great User Retention

Product leaders are increasingly realizing that simply acquiring users isn’t enough for their mobile apps. In order to form lasting connections, you need to focus on user retention: demonstrating the value of your product as a means to earn loyal users who will engage on a regular basis. As retention gains importance as a KPI for […]

by Neha Mittal
Mastering Mobile and App Growth Through Engagement and Retention Strategies

This is a guest post by Arazoo Kadir of Yodel Mobile. Encapsulating a new wave of innovative strategies, Growth Hacking was undoubtedly one of the leading buzzwords of 2017. By merging creative and analytical methods, product leaders and marketers have used Growth Hacking to reference methods that aid the virality of a product/brand and the […]

by Neha Mittal
How Mobile Ordering Has Changed the Foodservice Landscape

Unlike other industries, such as brick and mortar retail, physical locations will always be critical for restaurants — it’s not just about the food; it’s about the experience. It’s for this reason that most restaurant organizations consider their patrons “guests” instead of “customers.” That experience now extends beyond what happens in the restaurant. Leaders like Starbucks […]

by Neha Mittal
What Banks Can Learn About Mobile From Fintech

The recent investment surge in fintech firms — $17.4B globally in 2016 — is a strong indicator that banks need to start looking at these upstarts not just as competitors, but also as a source of inspiration. The desire to make financial transactions and education easier for individuals and SMBs is one of the key […]

by Casey Corman
Leverage User Onboarding to Create Personalized In-App Experiences

An endless content repository is a double-edged sword. If users can’t find what they are looking for or discover content they are interested in, they are almost guaranteed to abandon your app. Many apps aim to improve user retention by helping users continuously discover relevant content, aided by their self-reported preferences. The foundation of this type of […]

by Varun Rathi
How the Best Entertainment Apps Use UX to Hook Users

Entertainment apps make big bucks. Spotify and Apple Music generate over $7B in revenue. Netflix is close to breaking the $9B mark. And no one knows for certain how much YouTube makes, but estimates put it at higher than all of the above. It may seem like the entertainment vertical is great for app developers, but […]

by Apptimize
3 Tactics Retail Giants Use to Encourage Mobile App Engagement

A simple mobile-app-only sales campaign can easily boost app downloads for a retailer. The challenge for retailers, however, comes in convincing users to keep using their mobile apps after that initial sale has been claimed. Mobile retail apps need to provide ongoing value to keep users engaged in the long run. That’s why user engagement […]

by Apptimize
How the Largest Apps by Revenue Ace User Onboarding

Onboarding users to your mobile app isn’t just about teaching them how to use your features or what they can accomplish through your app. While some apps generate millions in revenue, most apps in the app store never reach a critical mass of users to make it pass the sink line. User onboarding offers mobile […]

by Apptimize
Infographic: UX Tools for Feature Flag Driven Releases

Launching and enhancing features for your mobile app can be a time-consuming challenge fraught with risk. At Apptimize, we are always looking for opportunities to help you iterate faster and create features your users love. In this post we’re proposing a simple, but robust, framework for feature flag driven feature releases aided by UX analysis […]

by Apptimize
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