Apptimize Blog

Stay up to date on the latest in mobile UX and growth.

Interview: WeChat’s Former Growth Lead On The Future of Messaging & Bots

Bots have been a popular topic in Silicon Valley as people look for the next new thing. They’ve attracted attention because of Facebook’s push for Messenger as a platform, and proponents often point to the success of WeChat, which Facebook aspires to emulate. That’s why we decided to sit down with Lukens Orthwein, the CEO […]

by Yinmeng Zhang
Apptimize and Localytics Team Up to Deliver Compelling Mobile Experiences

With the surge towards mobile and a broken distribution system it’s increasingly clear that out of 1.6 million apps, only those with captivating user experiences will thrive. That’s why we’re excited to announce that Apptimize and Localytics are collaborating to help teams create the best possible mobile experiences for their users. With Apptimize’s mobile optimization […]

by Yinmeng Zhang
2 Keys You Can’t Overlook for a Successful Mobile Strategy

We’re constantly told that we “need to have a mobile app” and that it’s “more important than ever.” It’s a fair point. These days, almost 50% of traffic comes from mobile. If you’re not taking advantage of it, you’re creating an opportunity for competitors to swoop in and steal your customers. The problem is, while […]

by Yinmeng Zhang
Lyft’s PM: Make the Pain of Mobile Releases a Thing of the Past

Moving fast is obviously a good thing on mobile, but how do we go about achieving it? Last week, we shared Waseem Daher’s take on why you should make small, iterative changes to your app. In his talk, Daher raised the issue that one of the biggest constraints to using agile methodologies and MVPs was […]

by Yinmeng Zhang
Dropbox’s Waseem Daher on Iteration over “Perfection”

A few weeks ago, Apptimize hosted an event in SF: Fast Data Driven Growth on Native Mobile. Speakers from Dropbox, Lyft, and Yahoo! Growth shared the different strategies these industry leaders have been employing to stay ahead of the pack. This week, we’re sharing the key learnings from Waseem Daher’s talk. The Dropbox team was […]

by Yinmeng Zhang
From Installed to Engaged: How to Leverage Deep Linking to Turn Downloads Into Users

This is a guest post written by James Stuebner of Branch Metrics. As a mobile app developer, you’re working hard to drive new users to your app. You’re focusing on creating meaningful ad campaigns, updating a mobile website, and sharing your app with every channel and person you come across. You’re investing hours into improving […]

by Yinmeng Zhang
How to Build Stable, Market-Tested Apps That Users Love

We’re letting the app stores define the way we build and release apps.It’s a mistake that every team has made at some time and still one that’s plaguing the majority of mobile teams today. And we know exactly who’s to blame: the app stores. While they’ve literally changed the world with smartphones, they’re still the […]

by Yinmeng Zhang
Apptimize and Qubit Bridge the Gap Between Web and Mobile

We’re thrilled to announce our partnership with Qubit! This exciting collaboration between two industry leaders will allow teams to personalize and optimize the customer experience across all platforms and combine data to gain deeper insights into how customers are interacting with brands. Now, companies will no longer have to choose between best in class mobile […]

by Yinmeng Zhang
Slickdeals – Leveraging FOMO for Engagement

We recently got a chance to talk to Greg Kim, the GM of mobile at Slickdeals about his company’s transition into the mobile space. The company most famous for its incredible deals on the web has been transitioning into the mobile space with great results, where they’re capitalizing on the key differences between the two […]

by Yinmeng Zhang
Surprise and Delight Users for a Big Conversion Boost

There’s a reason why Brian Wong is the youngest person to ever receive VC funding. Capitalizing on “serendipitous moments,” his company Kiip generates customized engagement ads that are 14x more effective than banner ads when it comes to increasing purchasing intent. That’s right. 14 times more effective. That’s a huge multiplier, so it’s not a […]

by Yinmeng Zhang
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