Apptimize Blog

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Top 5 A/B Tests for Media and Streaming

Through working with media broadcasters and streaming companies like A&E and Discovery, we at Apptimize have seen what kinds of A/B tests really work for mobile, OTT, and web app that specialize in streaming content. We consolidated the top 5...

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How iFood Increased Online Payments Share by 14% With Apptimize

About iFood iFood is the leading food delivery platform in Latin America with over 50,000 associated restaurants and 120,000 couriers. Every month, customers place millions of food orders for delivery using the iFood mobile app. The Challenge As part of...

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Apptimize Releases Native Support for React Native A/B Testing

We’re excited to announce today the release of our React Native SDK! For mobile development teams building apps on React Native, A/B testing can now be done quickly and with fewer resources. Single Codebase With React Native Means Faster A/B...

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5 Onboarding Lessons from Netflix

When it comes to SVOD (subscription-video-on-demand) services, established giants in the space like Netflix have set the gold standard on the user experiences that customers have come to expect. This is distinctly apparent during the onboarding experience, where maintaining seamless...

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MWC 2019 Dates, Parties and Tips: What You Need to Know

It’s the time of year again! Mobile World Congress (MWC) 2019, the largest mobile event in the world, is taking place the last week of February in Barcelona. Whether you’re first-timer or veteran, we’re here to help you get the...

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