A/B Testing Ideas

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4 Things to A/B Test to Increase App Engagement

In a previous post, I wrote about the importance of app engagement and the top engagement metrics that you should be tracking in your app. Now that we’ve discussed what to track, let’s talk about how to increase those numbers....

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App Engagement: Engagement Metrics and Some Industry Stats

When talking about app optimization, we often hear mobile experts talk about “engagement.” But what exactly is engagement? How do most app managers define engagement and what are some ways to improve engagement? In this post, I’ll go through some...

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Infographic: 7 Things to A/B Test in a Retail App

Welcome to the first installation of our “7 Things to Test” series! At Apptimize, we recognize that coming up with the right things to A/B test is just as hard as actually running the test, so we have created an...

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Contradictions in Mobile App Design Research

There is a lot of literature about how to build great apps–what works, what doesn’t. But something I found while researching email marketing subject lines is that a lot of research is contradictory. Mailchimp’s data told me that subject lines...

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How to Evaluate a Mobile A/B Testing Solution

How do you know which mobile A/B testing solution is right for you? Ask for a demo. Signing up for a trial is a great start. Seeing a live demo is even better. With a live demo, you can watch...

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How to Fix Bugs and Usability Issues After App Deployment

Have you ever updated your app only to realize after the release that it had a vital bug? Have you ever released a new feature and then learned that the feature was killing conversion rates in a completely unexpected way?...

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5 tips for A/B testing on Android versus iOS

If you have an Android and iOS app, your two versions are probably similar but not exactly the same. Your users are probably similar but not exactly the same. So make sure you don’t test on one platform and assume...

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5 Easy Ways to Improve Your App with A/B Testing

Here are 5 ideas for relatively easy to implement tests to visual aspects of your app. You most likely won’t need to rework user flows or do a lot of complex coding. These are layout and design changes that can...

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