User Experience

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3 Tactics Retail Giants Use to Encourage Mobile App Engagement

A simple mobile-app-only sales campaign can easily boost app downloads for a retailer. The challenge for retailers, however, comes in convincing users to keep using their mobile apps after that initial sale has been claimed. Mobile retail apps need to...

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Infographic: UX Tools for Feature Flag Driven Releases

Launching and enhancing features for your mobile app can be a time-consuming challenge fraught with risk. At Apptimize, we are always looking for opportunities to help you iterate faster and create features your users love. In this post we’re proposing...

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The 3 UX Features Top Mobile Retail Apps Use to Drive Growth

The 2016 holiday season saw an incredible 44% year over year increase in mobile purchases with US consumers spending over $17B while shopping from their smartphones. The mobile share of e-commerce is experiencing rapid growth, and a fifth of all online sales...

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3 Mobile UX Design Principles for Travel Apps

If the internet has put the world at our fingertips, mobile apps—especially mobile travel apps—have put it beneath our thumbs. Only problem is that the entire world can sometimes prove too much for the limited reach and mobility of thumbs,...

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These 3 Simple Graphs Show Why Retention Trumps Acquisition

Whenever I talk to mobile teams today, 9 out of 10 teams tell me that their biggest challenge is acquiring new users. It makes sense. We know that there are some huge challenges when it comes to funneling in new...

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5 Mobile Checkout Flows to Maximize Conversions and Profits

A few weeks ago, I wrote this blog post about different onboarding flows. Today, let’s talk about onboarding’s counterpart: checkout. I’m going to walk through 5 examples of well-established checkout flows of major retail and e-commerce apps to talk about...

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