Solid mobile user acquisition channels? Check. Onboarding? Could use some tweaking. User retention? …..needs work. If you’ve got decent traction for your app already, retaining mobile users likely is your top objective. Yet retention is often this nebulous term everyone...
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Mobile product management is taking the PM world by storm. As more companies make the transition to mobile, PMs everywhere are expanding their knowledge to encompass a new set of tools that can be applied directly to mobile products. Although...
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There isn’t a mobile team I’ve talked to yet who doesn’t consider user retention one of their top priorities. When you think of increasing user retention though, most often what comes to mind are cost or time expensive features like:...
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This is a guest post by Kristina Altman of TestNest If your app is not as major of a player in the App Store as some other apps like Instagram or Minecraft, then you’re probably not seeing hundreds of thousands...
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By Hannah Levenson of Appsee Almost any app in today’s mushrooming mobile market employs some sort of onboarding tactic. Yet just because an app has utilized inline hinting or a tutorial does not mean it can simply check off the...
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