In March, Apptimize added targeting to our list of features available on our A/B testing platform. Targeting allows iOS and Android app owners to specify which users are part of an A/B test. Our built-in targeting options allow you to...
/ Read More
Knowing what to test the hardest part of getting started with A/B testing. This is why we created the “7 Things to A/B Test” series that began with the 7 Things to Test in a Retail App. Here is our...
/ Read More
Twenty years ago, marketing meant expensive television commercials or PR pieces in trade magazines. Measuring return on investment (ROI) was practically impossible. But online businesses today can quantify the number of impressions, clicks, purchases, and almost anything else surrounding their...
/ Read More
In a previous post, I wrote about the importance of app engagement and the top engagement metrics that you should be tracking in your app. Now that we’ve discussed what to track, let’s talk about how to increase those numbers....
/ Read More
When it comes to growth metrics, one of the most important things is finding metrics that are insightful enough that you can figure out exactly what you need to do to grow your user-base. Conversion funnels exemplify actionable metrics by...
/ Read More