A few weeks ago, LinkedIn’s engineering team published a great article on their method of A/B testing. We had the pleasure of talking with Akhilesh Gupta, LinkedIn’s Senior Software Engineer for Mobile, over some chocolate coconut water to dive deeper...
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Bump used A/B testing before it was cool. Google acquired Bump last year, in part because the people at Bump really understand data, mobile, and user experience. Earlier this week, we spoke with Chris Perry, former product manager and lead...
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These days, it’s common to have a both a web and mobile experience that are core to your business. One probably reels in more revenue than the other, but if you’ve developed an experimental culture, there’s a good chance that...
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If you have an Android and iOS app, your two versions are probably similar but not exactly the same. Your users are probably similar but not exactly the same. So make sure you don’t test on one platform and assume...
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I’ve been a personal fan of Etsy for a long time (half the art in my house was found while lying in bed with the Etsy app on my iPad). I’ve always been impressed with how they’ve managed to develop...
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