.. _apptimize.ab-experiment:

A/B Experiments
===============

:supported-text:`Supported on` |ios-logo| |android-logo| |rest-logo| |react-logo| 
|js-logo| |java-logo| |node-logo| |python-logo| |roku-logo|

.. toctree::
   :hidden:

   abexperiments/details-and-goals
   abexperiments/configure-an-experiment
   abexperiments/targeting
   abexperiments/launch
   abexperiments/winning-variants
   abexperiments/results
   abexperiments/safety-switch
   abexperiments/phased-rollouts-and-holdouts

The Apptimize platform empowers you to run A/B Experiments across your technical stack. 
Experiments can be used to quantify the impact of any change before rolling it 
out live to your entire user-base.

An Experiment consists of a default control experience and one or more variants 
to be tested. For each variant, Apptimize enables you to measure the impact on 
important metrics like conversion events, engagement, retention, and revenue.

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