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3. Configure an Experiment

The first step in configuring your experiment is to choose your experiment type.

Visual experiments allow you to make real-time changes to your app without coding or redeploying. If you want to test UI changes (such as editing text, colors or images) or experiment between app release, choose this option.
See an example

Code Block experiments are a flexible, code-based way to make any type of change to your app. The behavior for each variant is pre-defined in your app’s code. Code blocks require an explicitly named section of code for each variant and each experiment.
See an example

Dynamic Variable experiments enable you to make changes to any variable in your app via the Apptimize dashboard after a simple, initial programmatic tagging of variables. Use Dynamic Variables for iterating on variable values between app releases, such as which image or layout to show, or logic settings.
See an example


Start by taking a screenshot of your original variant. This image will also show up on the results page, and will provide visual context with which to analyze results.

Next, click on Add Variant to set up the configuration for each variant. For each experiment type, follow the example above for a detailed walkthrough on this process.

After configuring your experiment, you’ll set user allocation and targets.

Targeting an Experiment

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