5. Launchpad

After you’ve set up your experiment, verify that everything is setup correctly on the launchpad page.

First, check the allocations and filters for your experiment. Next, check that your variants, filters and events are setup correctly using “Preview Variants”. See a detailed walkthrough here.


If everything looks good, you’re ready to launch! Simply press Launch Experiment at the bottom of the page. Within 15 minutes, end users will start to see your experiment.

See our results page on viewing and interpreting results.

Reading Experiment Results

To stop an experiment and choose the winning variant, navigate to the Launchpad page. Scroll to the bottom of the page and click on “Stop Experiment”. A modal will appear that displays results for your primary goal. Select the variant you’d like to show to users. Selecting the original variant will stop pushing any changes to users and default to the behavior in your app’s code.

Screenshot showing an example Select a Winner popup with options to select original variant or variants Checkout flow A, B or C and the conversion values for the primary goal

Once you’ve selected a variant, you’ll see that it’s now being shown to all users. Note: Showing variant to all users will respect the experiment targeting. For example, if your experiment targets only users in United States, then the variant you choose will only be shown to all users who also match the criteria whose country are the United States. You can edit the targeting on the Targeting tab. To change which variant is shown to all users – click “Change Variant”, or revert to the original – “Show original to users” on the Launchpad.

Screenshot showing how to change from showing winning variant to another variant or original

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