Feature Flags
for mobile apps

Take Back Control from the App Stores

Launch new features and experiences on your schedule. Control exactly who sees each feature, and turn it on (or off!) instantly.

What are Feature Flags?

Feature Flags allow you to enable or disable mobile features at a moment’s notice, choosing exactly which users will see what features, and when. Gain web-like levels of control for mobile apps.

Now You’re Able To:

  1. Respond Immediately to Any App Issue

    Stop waiting on App Store reviews. If something isn’t working, fix it instantly.

  2. Get Powerful Feedback Early in the Process

    Instead of deploying to your entire user each release, conduct strategic rollouts to dogfood, beta test, and field test to get feedback as early and as cheaply as possible.

  3. Create Personalized Products

    Stop showing the same version to every user. Harness the power of personalization to provide each user a delightful experience.

  4. Easily Run Timed Campaigns

    Gain powerful control over the timing and audience of your marketing campaigns.

All without additional app store approvals.

Learn about Apptimize Feature Flags

“Once you start shipping things like this, you’ll never want to go back.”

-Chris Burnett, Engineer at VSCO & Formerly Twitter

Feature Flags for Product Teams

Roll Out or Roll Back Changes Instantly

If your app’s new feature performs well in a test, you can add more users until you reach your entire userbase. It something isn’t working, respond immediately by dialing it back.

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Feature flags give web-like levels of control back to mobile teams, with no need to wait on app store approvals. That’s why they’ve been such invaluable tools for teams at Facebook, Uber, Lyft, Twitter, VSCO, and many more. With it, your product, marketing, and engineering teams will be able to do way more than ever before.

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Dogfooding and Beta Programs

“Fail early. Fail often. But fail internally.” – Jason Mark, Fast Company

 

Easily Send Specific Versions to:

  • Specific Users
  • Internal Employees
  • Reporters
  • Beta Testers
  • Your Investors or C-Level Executives

Validate new ideas as quickly and cheaply as possible, rather than risk testing out on your entire userbase.

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No more messing around with the clunkiness of TestFlight or test devices. Flip a switch and it’s done.

Feature Flags for Marketing Teams

Give Early or Exclusive Access


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Easily Run Timed Marketing Campaigns

Turn marketing campaigns on and off without an app store release. Time your campaign to align with holidays, new releases, or special events.

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Feature Flags for Engineering Teams

Minimize the Risk of Bad Updates

  • Stop waiting on long app reviews
  • Use feature flags to enable or disable updates on-the-fly
  • Configure your feature set instantly

Kill Switch

Use feature flags as a kill switch, and quickly get your app back to the last working version.

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Disable Features During Huge Load Spikes

When traffic levels spike, disabling certain features can help ensure that your app still functions, even if in a limited capacity.

When UX is the most critical aspect, making sure your app still does its core functions is key.

Join the Best-in-Class Mobile Growth Platform