Apptimize Blog

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State of Mobile Experimentation: What Product Managers A/B Test and Why

Product teams that build sticky products in today’s proliferating technology landscape have to embrace a culture of experimentation and A/B testing to know what users want. Empowering innovation among product teams is at the heart of what we do –that’s...

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Why It Matters That Mobile Sales Dominated Black Friday, Cyber Monday

Mobile sales broke records this Black Friday and Cyber Monday as shoppers took to their mobile devices to ring up purchases. Over 33.5% of e-commerce transactions on Black Friday came from smartphones, up 10% from the previous year, according to...

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Apptimize Appoints Reed Taussig as Chief Executive Officer

Apptimize, Inc. announced today that it has appointed Reed Taussig as President and Chief Executive Officer. SAN FRANCISCO (PRWEB) NOVEMBER 01, 2018  Apptimize, Inc. announced today that it has appointed Reed Taussig as President and Chief Executive Officer. Taussig will...

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Apptimize Introduces Cross-Platform A/B Testing and Feature Release Management to Enable Rapid Innovation Across All Channels – Mobile, OTT, Web, and Server

Apptimize, the leader in accelerating innovation for mobile and OTT apps, is announcing the release of A/B testing and feature release management products for web, mobile web, hybrid mobile, and server. The complete innovation suite will enable product teams to...

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Over 1,000 Product Leaders to Converge at Amplify

Come join Apptimize on Oct. 9 at Amplify, the product conference hosted by Amplitude, where over 1,000 product and growth leaders will converge in San Francisco. Some of the greatest business minds in Silicon Valley will be leading sessions on...

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