The Most Powerful Mobile A/B Testing Solution

Create the Best Mobile Experience Possible

Best-in-class Mobile A/B testing and Release Management built for product teams.

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Hotels.com uses mobile experimentation to drive growth.
Glassdoor employs mobile A/B tests to increase in-app KPIs.
HotelTonight drives growth for its iOS and Android mobile apps through Apptimize.
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Strava uses Apptimize for mobile AB testing and feature flagging.
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Product Capabilities

A/B Testing and Feature Release Management for Mobile Product Teams

A/B/n and Multivariate Testing for iOS and Android Mobile Apps

A/B and Multivariate Testing

Run tests on iOS or Android apps to learn which ideas improve conversion, engagement, and retention. Non technical users can execute A/B/n tests with our patented WYSIWYG visual editor. Dynamic Variable and Code Block experiments allow teams to test anything they can code.

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Mobile Release Management

Release Management

Selectively turn on or off features with a click from the Apptimize web dashboard. Use feature flags to personalize experiences for different users, launch at exactly the right time, and mitigate risk with staged rollouts and immediately updating or turning off broken features.

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Why Apptimize?

Learn what sets our A/B testing and Release Management offerings apart

Companies who regularly A/B test their mobile apps grow twice as fast as mobile apps that don't test as frequently.

Engaged Customers Grow 2x Faster

More testing leads to more growth. Apptimize is designed to help the whole product team test more efficiently.

The results? Customers who run more than eight experiments per year with Apptimize grow over two times faster than the industry average.

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Apptimize is the mobile A/B testing solution that really works

The Best Technology

With nine patents issued and pending, and over 50 person-years of development, companies come to Apptimize for a mobile testing solution that really works.

Plus, it fits in seamlessly with the mobile stack. Apptimize automatically pulls in events from most major push and analytics providers so mobile teams can get going even faster.

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We Get Results

View case studies and success stories from happy customers

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increase-arrow-iconIncreased Subscriptions by 44%

The Runtastic mobile app used a Dynamic Variable A/B test to boost paid subscriptions by 44%.
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increase-arrow-iconIncreased Bookings by 15%

The HotelTonight app saw a 15% increase in conversions due to a single mobile A/B test.
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increase-arrow-iconIncreased Sign-Ups by 8%

The Glassdoor mobile app increased conversions by 8% through an A/B test.
At Stash, we are on a mission to make investing simple and accessible. Apptimize enables us to take ideas from across our organization, rapidly run tests, and identify the impact of each idea. We are excited to see the growth we can achieve using experimentation.
Matt Hamilton
VP of Product Infrastructure
Apptimize helps us collect actionable data and make rapid improvements to our app without having to wait for the development cycle to optimize our mobile experience.
Peter Gray
Director, Product Optimization
We’ve been using Apptimize for 3 years. It’s very dependable, we trust it and it’s part of our workflow. When something goes wrong, we know that we have a partner that’s there for us. This is huge for our confidence and culture of experimentation.
Doug Suriano
Lead iOS Engineer

Resources

Learn mobile experimentation uses cases and best practices

Six different mobile A/B experiments conducted by leading apps like Vevo, Netflix, and Glassdoor.

6 Mobile A/B Tests From The Top Apps

This guide breaks down six different mobile A/B experiments conducted by leading apps like Vevo, Netflix, and Glassdoor. We cover experiments focused on improving mobile user onboarding, in-app engagement, and mobile conversions.

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What Banks Can Learn About Mobile From Fintech Apps

What Banks Can Learn From Fintech

The recent investment surge in fintech firms indicates that banks need to start looking at these upstarts not just as competitors, but also as a source of inspiration. In this mobile guide, we’ve identified four strategies fintech players are using to drive mobile adoption and create amazing user experiences.

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The Ultimate Guide to User Onboarding

The Ultimate Guide to User Onboarding

If you don’t excite users and inject value during user onboarding, they’re going to drop off. In this guide, we break down why optimizing user onboarding is your app’s 80/20 and how to drive users to complete the core actions within your app.

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About Apptimize

Apptimize empowers product teams to efficiently run A/B tests, rollout and manage new features, and deliver personalized user experiences. Based in San Francisco, Apptimize is backed by US Venture Partners, Google Ventures, Y Combinator, and others.

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