A/B and Multivariate Testing
Run tests on iOS or Android apps to learn which ideas improve conversion, engagement, and retention. Non technical users can execute A/B/n tests with our patented WYSIWYG visual editor. Dynamic Variable and Code Block experiments allow teams to test anything they can code.
Selectively turn on or off features with a click from the Apptimize web dashboard. Use feature flags to personalize experiences for different users, launch at exactly the right time, and mitigate risk with staged rollouts and immediately updating or turning off broken features.