The Most Powerful Mobile A/B Testing Solution

Apptimize Is Now an Airship Company!

Together we'll provide the most powerful solution for optimizing the entire user experience across messaging channels and digital properties.

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Hotels.com uses mobile experimentation to drive growth.
Glassdoor employs mobile A/B tests to increase in-app KPIs.
Strava uses Apptimize for mobile AB testing and feature flagging.
APPTIMIZE CROSS-PLATFORM IS HERE!

We are excited to announce the release of Apptimize Cross-Platform, an all-in-one tool designed to experiment, optimize, and manage feature releases across all of your digital touchpoints. We have always been the best at mobile, and now we are extending the same functionalities you have been so familiar with across all of your user touchpoints.

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We Get Results

View case studies and success stories from happy customers

Increased Subscriptions by 44%

The Runtastic mobile app used a Dynamic Variable A/B test to boost paid subscriptions by 44%.

Increased Bookings by 15%

The HotelTonight app saw a 15% increase in conversions due to a single mobile A/B test.

Increased Sign-Ups by 8%

The Glassdoor mobile app increased conversions by 8% through an A/B test.

Product Capabilities

A/B Testing and Feature Release Management for Product Teams

Cross-platform A/B testing

Cross Platform Optimization

We live in a multi-channel world in which your users interact with you across a number of different places (e.g. native mobile apps, mobile websites, websites, in-store, call centers, etc.). Apptimize enables you to optimize all your customer digital touchpoints while ensuring a consistent user experience across all platforms and tracking the impact of those optimizations everywhere.

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Mobile A/B testing

Mobile

Apptimize’s leading mobile technology makes A/B testing and feature release management on native mobile apps incredibly fast and reliable while minimizing developer resources, keeping your app performance bug free, and even often bypassing the App/Play Store.

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A/B testing on WEB

Web

Apptimize allows you to create the best possible experience for each individual user that lands on your website, mobile website, or web app through data-driven A/B tests and personalized promotions/feature releases.

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a/b testing on OTT

OTT

Apptimize helps you keep viewers engaged by letting you easily personalize content and optimize layouts while increasing ad revenue.

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Why Apptimize?

The only truly cross platform A/B testing and release management solution.

The Glassdoor mobile app increased conversions by 8% through an A/B test.

Optimize for each unique user

Apptimize allows you to track users as they move from one channel to another. This not only helps provide a consistent experience across platforms, but also lets you track the impact of any single A/B test to actual revenue earned anywhere.

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Companies who regularly A/B test their mobile apps grow twice as fast as mobile apps that don't test as frequently.

Engaged Customers Grow 2x Faster

More testing leads to more growth. Apptimize is designed to help the whole product team test more efficiently.

The results? Customers who run more than eight experiments per year with Apptimize grow over two times faster than the industry average.

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Apptimize is the mobile A/B testing solution that really works

The Best Technology

With nine patents issued and pending, and over 50 person-years of development, companies come to Apptimize for a true cross platform testing and release management solution that really works.

Plus, it fits in seamlessly with the technology stack. Apptimize automatically pulls in events from most major push and analytics providers so digital teams can get going even faster.

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At Stash, we are on a mission to make investing simple and accessible. Apptimize enables us to take ideas from across our organization, rapidly run tests, and identify the impact of each idea. We are excited to see the growth we can achieve using experimentation.
Matt Hamilton
VP of Product Infrastructure
Apptimize helps us collect actionable data and make rapid improvements to our app without having to wait for the development cycle to optimize our mobile experience.
Peter Gray
Director, Product Optimization
We’ve been using Apptimize for 3 years. It’s very dependable, we trust it and it’s part of our workflow. When something goes wrong, we know that we have a partner that’s there for us. This is huge for our confidence and culture of experimentation.
Doug Suriano
Lead iOS Engineer

Resources

Learn mobile experimentation uses cases and best practices

Six different mobile A/B experiments conducted by leading apps like Vevo, Netflix, and Glassdoor.

6 Mobile A/B Tests From The Top Apps

This guide breaks down six different mobile A/B experiments conducted by leading apps like Vevo, Netflix, and Glassdoor. We cover experiments focused on improving mobile user onboarding, in-app engagement, and mobile conversions.

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What Banks Can Learn About Mobile From Fintech Apps

What Banks Can Learn From Fintech

The recent investment surge in fintech firms indicates that banks need to start looking at these upstarts not just as competitors, but also as a source of inspiration. In this mobile guide, we’ve identified four strategies fintech players are using to drive mobile adoption and create amazing user experiences.

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The Ultimate Guide to User Onboarding

The Ultimate Guide to User Onboarding

If you don’t excite users and inject value during user onboarding, they’re going to drop off. In this guide, we break down why optimizing user onboarding is your app’s 80/20 and how to drive users to complete the core actions within your app.

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About Apptimize

Apptimize empowers product teams to efficiently run A/B tests, rollout and manage new features, and deliver personalized user experiences. Based in San Francisco, Apptimize is backed by US Venture Partners, Google Ventures, Y Combinator, and others.

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