When talking about app optimization, we often hear mobile experts talk about “engagement.” But what exactly is engagement? How do most app managers define engagement and what are some ways to improve engagement? In this post, I’ll go through some...
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San Francisco, CA – Three months after announcing a $2.1M seed funding round and the iOS version of the Visual Apptimizer, a what-you-see-is-what-you-get visual editor for creating A/B testing variants, Apptimize is launching the Visual Apptimizer for Android. Not only...
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In addition to doing data science at Apptimize, I play a lot of Go. The thing about Go players is this: once the game has ensnared us, we are forevermore compelled to think of everything else in its terms. That...
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Welcome to the first installation of our “7 Things to Test” series! At Apptimize, we recognize that coming up with the right things to A/B test is just as hard as actually running the test, so we have created an...
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We recently sat down with Ammon Bartram, co-founder of Socialcam, a popular mobile social video app with 10’s of millions of downloads. Ammon tells us about how Socialcam optimized its flow and improved signup and engagement through mobile A/B testing....
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