7 Things to A/B Test in Your Mobile App


We hear from customers that planning out your second, third, and fourth A/B tests is one of the hardest things to. Many app managers have a first test in mind when they start experimenting and planning out a series of tests also gets easier once you’ve completed a few, but it’s hard to figure out what the next few tests should be after the first one.

To give you some ideas for your first several tests, here are 3 infographics to help you plan your next A/B test based on common app categories.

7 Things to A/B Test in a Retail App

7 Things to A/B Test in a Travel App

7 Things to A/B Test in a Gaming App

About Apptimize

Apptimize is an innovation engine that provides A/B testing and feature release management for native mobile, web, mobile web, hybrid mobile, OTT, and server. Industry leaders like HotelTonight, The Wall Street Journal, and Glassdoor have created amazing user experiences with Apptimize.

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