HOW RUNTASTIC GREW PAID SUBSCRIPTION
In-app membership upgrades for freemium users are a core part of Runtastic’s monetization strategy. Learn how Runtastic increased paid subscriptions for Android users reaching their in-app paywall by 44% with a simple A/B test.
TWO EXAMPLES OF APPS MADE HABIT-FORMING
In today’s world, mobile adoption is not enough– it is crucial to keep new users engaged with habit-forming regularity. Nir Eyal’s ‘Hooked Model’ focuses on just that.
SHOULD YOU BUILD OR SHOULD YOU BUY YOUR EXPERIMENTATION SOFTWARE
Here are the key considerations that you should keep in mind while answering this question.