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How Runtastic Grew Paid Subscription
In-app membership upgrades for freemium users are a core part of Runtastic’s monetization strategy. Learn how Runtastic increased paid subscriptions for Android users reaching their in-app paywall by 44% with a simple A/B test.
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Should You Build or Should You Buy Your Experimentation Software
Here are the key considerations that you should keep in mind while answering this question.
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Two Examples of Apps Made Habit-Forming
In today’s world, mobile adoption is not enough– it is crucial to keep new users engaged with habit-forming regularity. Nir Eyal’s ‘Hooked Model’ focuses on just that.