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A/B Testing Across All Digital Channels

Seamlessly optimize each unique user's customer journey across all channels including web, mobile, mobile web, OTT, and in-store.

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Experiment Anywhere. Track Everywhere.

Apptimize is the only truly cross-platform A/B testing solution that allows you to test a change on any platform and track the impact of that change across all channels, even actual revenue recorded by your servers.

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Consistent Customer Experiences

Ensure that each customer sees the same messaging, pricing, promotions, and features as they move from one channel to another.

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Cross-Platform Release Management

Have complete control of feature releases, regardless of which platform you are releasing to. With feature flags, your product team can manage and ramp up mobile, server-side, OTT, and web changes. It enables your teams to mitigate risk and launch new functionality with confidence.

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Personalized User Experiences

Target a feature or customized UX to a certain segment of users. For example, e-commerce sites and apps can display customized promotions based on a user’s previous buying behavior and make sure that the promotion is consistent across web and mobile.

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One Team, One Solution

Set-up and manage experiments in a single dashboard, maximizing the benefits of a coordinated team effort.

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