Apptimize Blog

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Airship Acquires Apptimize to Create Industry’s Leading End-to-End Mobile Customer Experience Platform

Digital customer engagement leader adds the industry’s most popular solution for testing and optimizing mobile apps and cross channel user experiences  PORTLAND, Ore., — August 27, 2019 — Customer engagement company Airship today announced that it has acquired Apptimize, the most...

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Apptimize Is Now an Airship Company!

We are excited to announce that Apptimize is joining forces with Airship, the leading platform for delivering messages across mobile channels including SMS, push notifications, in-app notifications, email and many more.  With Airship and Apptimize combined, you can now more...

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Product Manager’s Guide to Using Feature Flags in Release Management

Application development is always an iterative process: you start with a minimum viable product (MVP), add features, and wait for user feedback before deciding what to change and what new enhancements to add. But with feature release management, your product...

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MotorTrend Group Chooses Apptimize Cross-Platform A/B Testing Solution

MotorTrend Group has chosen Apptimize as its cross-platform A/B testing and feature management solution. With Apptimize, MotorTrend Group will be able to provide a seamless experience for all users and accelerate growth and innovation across its portfolio, including its app,...

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Why A/B testing is essential to improving ecommerce sales right now

The retail landscape is changing fast and failing to adapt could cost you — just look at the onslaught of retailers closing brick and mortar stores this year from Payless to Dressbarn. An increasing number of consumers are taking their...

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