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Boost In-App Profit: 5 Conversion Lessons from the Top Travel Apps

There was a time when the ability to search for flights or hotels online was a pretty big deal. Not only did travel-dedicated search engines save us from trips to the travel agency, they also gave us more control than ever before over travel options and arrangements. Now, however, travel apps are expected to do […]

by Wei Kuan Lum
Make Your App Sticky: Retention Lessons From 3 Top Travel Apps

According to research done by Google, 88% of travelers with smartphones would switch to another app if the one they’re using doesn’t satisfy their needs. Travel booking isn’t something people do every day, or even every month, which makes retention a tricky proposition for travel apps. To attract a loyal base of users who stick around, […]

by Wei Kuan Lum
3 Mobile UX Design Principles for Travel Apps

If the internet has put the world at our fingertips, mobile apps—especially mobile travel apps—have put it beneath our thumbs. Only problem is that the entire world can sometimes prove too much for the limited reach and mobility of thumbs, making mobile apps overwhelming and frustrating rather than accommodating and delightful.  The reality is that […]

by Wei Kuan Lum
3 Optimized Onboarding Flows from Top Travel Apps You Can Test Today

What’s the best way to onboard users to your travel app so that they’ll stick around for a long time? The short answer is it depends.  It depends on your app’s core function, your ideal user’s behavior, and your features’ complexity. Frustrating as this answer may sound at first, it actually holds good news for […]

by Wei Kuan Lum
How to Drive Mobile ROI Without Spending Millions on Acquisition

How much does it cost your company to acquire new users for your mobile app? And more importantly, is that cost worth the marketing budget you’re spending to get new users to install your app? For the first question, there’s no right or wrong answer in absolute terms. Regardless of whether your cost per install […]

by Wei Kuan Lum
Turning the Tables on 3 Mobile Product Management Myths

Your success as a product manager rests primarily on one thing and one thing only: a thorough understanding of your user. Sure, your position at the company requires you to act as a linchpin between all departments: development, marketing, sales, and customer success. But the common element underpinning the mission of all these different departments? […]

by Wei Kuan Lum
3 Reasons You Should be Using Feature Flags to Iterate on Your Product Faster

  Facebook’s coding team pushes new updates into production more regularly than they change their socks. Etsy’s product development team makes over 50 deployments a day. So why are other apps (like yours) dealing with lengthy release cycles, waiting on the internal and external gatekeepers to approve features that may need to be changed almost […]

by Wei Kuan Lum
How to Trigger Aha! Moments Across the Customer Journey

Conventional wisdom says that once you drive users to the core action of your app—the aha! moment, when they discover the value of the app for the first time—you’re golden. Show them the value, and they’ll come back for more. The problem is that there is a chasm between a user getting to an aha! […]

by Yinmeng Zhang
How to Use Email to Drive Mobile Engagement

How to Use Email to Drive Mobile Engagement When users aren’t engaging with your app, it’s tempting to send push notifications and SMS messages to get their attention ASAP. But a user’s phone screen is their sacred space. Spamming them with intrusive demands and feature updates is a great way to get your app uninstalled […]

by Yinmeng Zhang
Fuel Mobile Growth Without Crashing: 23 Ways to Improve User Retention

Mobile retention rates have reached a historic low—at just 23% across all industries. Many mobile product managers use this number as a crutch. If most of the industry can’t even keep a quarter of their users, surely their 30% or 40% retention rate is acceptable, . But a few other hair-raising stats help us put this […]

by Yinmeng Zhang
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