Apptimize Blog

Stay up to date on the latest in mobile UX and growth.

Product Update: Firebase Integration, Cross Platform Apps and Server-Side PHP SDK

The Apptimize team has been hard at work and we have some exciting recent product updates to share! Firebase Events and Properties Automatically Imported We’ve long prioritized third-party integrations that allow our customers to get up and running with A/B testing as quickly as possible, and we’ve recently added Firebase to the list. If you […]

by Scott Ings
Meet the Dojo Master Leading Engineering at Apptimize: Mike Fenton

Mike Fenton may lead engineers in four time zones but as the Director of Engineering at Apptimize, he is on top of what his team is working on. He’s led distributed and remote teams for the past 9 years and credits that work flexibility in the company’s ability to hire the best talent. When he’s […]

by Thu Phan
Join Apptimize at Segment’s Annual Conference in San Francisco

Apptimize is excited to be sponsoring this year’s Synapse, the annual user conference by Segment, on September 20 in San Francisco. More than 700 product managers, engineers and growth experts will converge on Pier 27 on The Embarcadero to explore how to harness the power of first-party customer data to fuel growth and deliver better […]

by Thu Phan
When to Use Multivariate Testing vs. AB Testing

Deciding between sequential and multivariate testing without knowing their advantages and limitations can pose significant challenges. If you’re looking to optimize your app’s conversion rate, sequential A/B tests, or experiments with two variants, usually do the trick. But in some cases, such as launching a new homepage, multivariate tests can offer more impactful insights. So […]

by Thu Phan
Apptimize Ranks No. 156 on 2018 Inc. 5000 List of Fastest-Growing Companies in America

Apptimize, Inc. Ranks No. 156 on the 2018 Inc. 5000 With Three-Year Revenue Growth of 2,383% Percent Inc. magazine today revealed that Apptimize, Inc. ranked No. 156 on its 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The 2018 Inc. 5000 was unveiled today on inc.com and in the […]

by Thu Phan
Apptimize Cross-Platform: Mobile-First Experimentation, Enabled Across Digital Channels

As a product manager, you understand the importance of making data-driven decisions. You know first-hand that a seamless and personalized experience for your users can positively impact your KPIs. In fact, an inconsistent user experience can be detrimental: via GIPHY Today, we’re excited to announce the release of Apptimize Cross-Platform, an all-in-one tool designed to […]

by Apptimize
How Virgin Mobile UAE Used Experimentation to Decrease Drop Off by 18% for a Key Sign Up Step

The App Virgin Mobile is the first digital telecommunications service in the United Arab Emirates. Since our launch in 2017 we exist to innovate and redefine the mobile game in the region. Virgin Mobile UAE is proud to be the second brand under Emirates Integrated Telecommunications Company (EITC), which means that we get to leverage […]

by Neha Mittal
Your data is secure with Apptimize

There has been some news in the media about Grindr and how they share user data with Apptimize. First and foremost, we want to clarify that Apptimize anonymizes all data that our customers pass on and does not share or disclose any information that we receive from the mobile apps that use our product. Our […]

by Apptimize
How Delivery Hero Increased Order Conversions By 4.5%

The App Delivery Hero is the leading global online food ordering and delivery marketplace present in 40 countries around 5 continents. When compared with competitors, Delivery Hero has the number one market position in regards to restaurants, active users, gross merchandise value or website traffic. The Problem One of the main KPI’s of the company […]

by Neha Mittal
Why the Growth of Mobile Apps Makes In-App Experience Even More Important

The astonishing growth in smartphone adoption in the past few years has been matched only by the equally impressive growth in mobile apps. As of January 2017, the iOS App Store contained more than 2.2 million apps for Apple mobile devices. In the same time period, the Google Play Store saw a 5 -7 percent […]

by Neha Mittal
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