Apptimize Blog

Stay up to date on the latest in mobile UX and growth.

Announcing Mobilize by Apptimize 2017

We are excited to announce Mobilize by Apptimize 2017! Mobilize — a conference focused on mobile testing and data-driven product development — will take place on Monday, October 16th at the iconic Westin St. Francis in San Francisco. Building off the tremendous success of last year’s event, this year’s summit is shaping up to be […]

by Apptimize
How the Best Entertainment Apps Use UX to Hook Users

Entertainment apps make big bucks. Spotify and Apple Music generate over $7B in revenue. Netflix is close to breaking the $9B mark. And no one knows for certain how much YouTube makes, but estimates put it at higher than all of the above. It may seem like the entertainment vertical is great for app developers, but […]

by Apptimize
This is How Top-Grossing Apps Design Their UX for High Engagement

In 2016 alone, the Apple App Store and Google Play generated a combined net revenue of $8.7 billion.  The astounding amount included revenue from in-app sales of anything from animated bear-and-rabbit stickers to countless replays of all four seasons of Silicon Valley. The secret behind the most profitable apps available in the app stores today […]

by Apptimize
3 Tactics Retail Giants Use to Encourage Mobile App Engagement

A simple mobile-app-only sales campaign can easily boost app downloads for a retailer. The challenge for retailers, however, comes in convincing users to keep using their mobile apps after that initial sale has been claimed.  Mobile retail apps need to provide ongoing value to keep users engaged in the long run. That’s why user engagement […]

by Apptimize
How the Largest Apps by Revenue Ace User Onboarding

Onboarding users to your mobile app isn’t just about teaching them how to use your features or what they can accomplish through your app. While some apps generate millions in revenue, most apps in the app store never reach a critical mass of users to make it pass the sink line. User onboarding offers mobile […]

by Apptimize
Now Apptimize supports tvOS and Android TV apps!

The need for experimentation on tvOS and AndroidTV apps A majority of users use their Over-the-top content (OTT) apps in the comfort of their home. OTT apps, unlike mobile apps, often engage multiple users at the same time. (Think of the time your friends came over for the season premiere of Game of Thrones or […]

by Apptimize
Infographic: UX Tools for Feature Flag Driven Releases

Launching and enhancing features for your mobile app can be a time-consuming challenge fraught with risk. At Apptimize, we are always looking for opportunities to help you iterate faster and create features your users love. In this post we’re proposing a simple, but robust, framework for feature flag driven feature releases aided by UX analysis […]

by Apptimize
3 Simple Features Mobile Retail Apps Use to Increase Retention

Retail sellers have an easy way to incentivize customers to download their mobile apps: offering them unique products, one-time discounts, and special offers not otherwise available to other customers. The real challenge, however, begins with building retention in mobile retail apps.  To keep users engaged beyond that initial “aha” moment, mobile app designers need to create […]

by Apptimize
How HotelTonight Increased Conversions by 15% by Eliminating Mandatory Account Creation

HotelTonight is the leading mobile-only solution for last minute hotel bookings, with over 20 million app downloads across 1,700 markets in 36 countries. THE CHALLENGE Even though HotelTonight is far ahead of its competition in the steps and time needed to book a hotel room, they wanted to streamline their checkout flow further to increase […]

by Varun Rathi
The 3 UX Features Top Mobile Retail Apps Use to Drive Growth (New Feature Ideas Included!)

The 2016 holiday season saw an incredible 44% year over year increase in mobile purchases with US consumers spending over $17b while shopping from their smartphones. The mobile share of e-commerce is experiencing rapid growth, and a fifth of all online sales in the US are completed through handheld devices. Retailers who don’t take advantage of this […]

by Apptimize
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