Apptimize Blog

Stay up to date on the latest in mobile UX and growth.

Apptimize Cross-Platform: Mobile-First Experimentation, Enabled Across Digital Channels

As a product manager, you understand the importance of making data-driven decisions. You know first-hand that a seamless and personalized experience for your users can positively impact your KPIs. In fact, an inconsistent user experience can be detrimental: via GIPHY Today, we’re excited to announce the release of Apptimize Cross-Platform, an all-in-one tool designed to […]

by Apptimize
How Virgin Mobile UAE Used Experimentation to Decrease Drop Off by 18% for a Key Sign Up Step

The App Virgin Mobile is the first digital telecommunications service in the United Arab Emirates. Since our launch in 2017 we exist to innovate and redefine the mobile game in the region. Virgin Mobile UAE is proud to be the second brand under Emirates Integrated Telecommunications Company (EITC), which means that we get to leverage […]

by Neha Mittal
Your data is secure with Apptimize

There has been some news in the media about Grindr and how they share user data with Apptimize. First and foremost, we want to clarify that Apptimize anonymizes all data that our customers pass on and does not share or disclose any information that we receive from the mobile apps that use our product. Our […]

by Apptimize
How Delivery Hero Increased Order Conversions By 4.5%

The App Delivery Hero is the leading global online food ordering and delivery marketplace present in 40 countries around 5 continents. When compared with competitors, Delivery Hero has the number one market position in regards to restaurants, active users, gross merchandise value or website traffic. The Problem One of the main KPI’s of the company […]

by Neha Mittal
Why the Growth of Mobile Apps Makes In-App Experience Even More Important

The astonishing growth in smartphone adoption in the past few years has been matched only by the equally impressive growth in mobile apps. As of January 2017, the iOS App Store contained more than 2.2 million apps for Apple mobile devices. In the same time period, the Google Play Store saw a 5 -7 percent […]

by Neha Mittal
What You Need to Know When Deciding to Build or Buy Your Experimentation Software

You’ve already come to the conclusion that experimentation is the best way to create the optimal user experience. You know that a better user experience can improve engagement, retention and revenue and thus helps you grow your product and organizational KPIs faster. Experimentation testing gives you cold, hard data to answer any kind of question […]

by Neha Mittal
3 Ways the Top Health & Fitness Apps Have Great User Retention

Product leaders are increasingly realizing that simply acquiring users isn’t enough for their mobile apps. In order to form lasting connections, you need to focus on user retention: demonstrating the value of your product as a means to earn loyal users who will engage on a regular basis. As retention gains importance as a KPI for […]

by Neha Mittal
Q&A with Adam Fingerman, ArcTouch Co-Founder and CXO

When Apple announced the original App Store in 2008, it immediately sparked a business idea for two former college roommates: There would be money to be made from iPhone apps. Adam Fingerman and Eric N. Shapiro went on to start San Francisco-based ArcTouch — which officially opened its doors in 2009, and has since become […]

by Neha Mittal
Mastering Mobile and App Growth Through Engagement and Retention Strategies

This is a guest post by Arazoo Kadir of Yodel Mobile. Encapsulating a new wave of innovative strategies, Growth Hacking was undoubtedly one of the leading buzzwords of 2017. By merging creative and analytical methods, product leaders and marketers have used Growth Hacking to reference methods that aid the virality of a product/brand and the […]

by Neha Mittal
What the 2017 Holiday Season Taught Us About Competing with Amazon

Black Friday 2017 was the the biggest mobile shopping day in the United States. It was the first day ever to see more than $2 billion in mobile shopping revenue. Demandware’s Rick Kenney says that for the first time, mobile devices (46 percent) beat out computers (45 percent) for the most orders that customers placed […]

by Neha Mittal
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