Apptimize Blog

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Use Coordinated Experimentation Across Multiple Channels with Airship and Apptimize

Building a culture of experimentation is essential for creating customer experience innovations that deepen engagement, grow loyalty, and contribute to your bottom line. That’s why 67% of marketers say experimentation is increasingly essential for staying competitive.  Experimentation allows you to test and evolve...

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How Airship and Apptimize Work Together to Optimize the Entire Customer Journey

Today’s most successful brands use experimentation to drive higher customer engagement and a Gartner survey found that 67% of marketers say experimentation will become more important within the next five years for staying competitive. Airship‘s Kaitlyn Hogue and Apptimize’s JP Lefebvre recently...

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Airship Acquires Apptimize to Create Industry’s Leading End-to-End Mobile Customer Experience Platform

Digital customer engagement leader adds the industry’s most popular solution for testing and optimizing mobile apps and cross channel user experiences  PORTLAND, Ore., — August 27, 2019 — Customer engagement company Airship today announced that it has acquired Apptimize, the most...

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Apptimize Is Now an Airship Company!

We are excited to announce that Apptimize is joining forces with Airship, the leading platform for delivering messages across mobile channels including SMS, push notifications, in-app notifications, email and many more.  With Airship and Apptimize combined, you can now more...

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Product Manager’s Guide to Using Feature Flags in Release Management

Application development is always an iterative process: you start with a minimum viable product (MVP), add features, and wait for user feedback before deciding what to change and what new enhancements to add. But with feature release management, your product...

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