Jul 17, 2014
In our inaugural webinar, AbdulAziz and I walk through the ABC’s of A/B testing:
A is for Arrangement
B is for Buttons
C is for Copy
Check out the webinar to see how to leverage these ABC’s in your app.
You can also download a PDF of the deck here (9.1MB).
Last week, Michael Mace and Kendrick Wang gave a joint webinar about how teams can start improving their app usability in just 5 days. The duo introduced a new methodology of getting qualitative and quantitative data back from users, before...Read More
What are some A/B tests to perform to improve your app’s user flows? How can you roll out new features while reducing risk? How can you provide app users with the content they want? Watch the recording of our webinar...Read More
Here are 5 ideas for relatively easy to implement tests to visual aspects of your app. You most likely won’t need to rework user flows or do a lot of complex coding. These are layout and design changes that can...Read More