Announcing Mobilize by Apptimize 2017


We are excited to announce Mobilize by Apptimize 2017! Mobilize — a conference focused on mobile testing and data-driven product development — will take place on Monday, October 16th at the iconic Westin St. Francis in San Francisco. Building off the tremendous success of last year’s event, this year’s summit is shaping up to be the one day you can’t miss if you’re a mobile product leader.

Inspiring and Actionable Keynotes

SC Moatti will kick off Mobilize with a keynote about how mobile is shaping our world and how mobile teams can effectively react. SC is a technology visionary, early stage investor, and former Facebook executive. Moatti is the managing director of The Angels’ Forum, an early-stage investment firm, and the founder of Products That Count, a community of 15,000+ product managers and innovators.Moatti is the bestselling author of mobilized: An Insider’s Guide to the Business and Future of Connected Technology which looks at the mobile revolution and gives businesses and professionals simple ways to thrive in this modern day “gold rush.” She also serves on boards of both public and private companies, including mobile technology giant Opera Software.

Before an evening of cocktails and networking with one of the best views in San Francisco, Cindy Alvarez will take the stage for a closing keynote. Alvarez, author of Lean Customer Development: Building Products Your Customers Will Buy, is a Principal Design Researcher at Microsoft. She has over a dozen years’ experience leading design, product management, user research, and customer development. She has extensive product experience across Microsoft, Yammer, KISSmetrics, and other technology leaders. She will speak about lean customer development and how to build products customers want.

Actionable plenary and breakout sessions

Sessions at Mobilize are designed to inspire big picture thinking while also giving you the tools and examples to make an immediate impact. A few sample topics include:

  • Optimizing onboarding: lessons from leaders who have increased signups and retention with enhanced onboarding flows
  • Big results with a small team: how you can achieve Netflix-esque results without Netflix’s resources
  • Testing 101: What makes a good test  and how to avoid testing for testing’s sake
  • Building your app for success: how to build an app that will enable more efficient testing
  • Apps that convert: the top things you need to test to increase in-app monetization

Extensive Networking Opportunities

Last year’s summit brought leaders from innovators like HotelTonight, Vevo, Google Ventures, Uber, Pinterest, DropBox, and dozens of other industry-leading companies. This year’s event will feature extensive networking opportunities so you can connect with the best and brightest in the mobile industry!


Nir Eyal gives the keynote at Mobilize 2016.
Nir Eyal, bestselling author of “Hooked: How to Build Habit-Forming Products”, gives the keynote at Mobilize 2016.



Early bird tickets are available at Bring your entire team! Every third member is free.

About Apptimize

Apptimize is an innovation engine that provides A/B testing and feature release management for native mobile, web, mobile web, hybrid mobile, OTT, and server. Industry leaders like HotelTonight, The Wall Street Journal, and Glassdoor have created amazing user experiences with Apptimize.

Thanks for