Feature Flags

Release new features with confidence

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No more fire drills

Fully control new feature releases despite the App Store and Play Store approval processes. Gradually roll out new features so a small subset of users first and roll back if needed with a click of a button (no coding!).

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Control the timing of new features

Have the full ability to decide when new features hit which users so that you can predict server traffic and align marketing announcements.

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Personalize digital experiences

Feature Flags aren’t for mobile apps only. With Apptimize, you can use feature flags to target specific users across platforms for consistent, personalized experience.

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