Going Beyond Mobile “Engagement” Messages

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About This Mobile Strategy Webinar

Engagement and retention is all about reaching your users effectively in existing channels, as well as new ones. In this webinar, we go through a case study of how Uber managed to do that with a specific suite of feature rollouts. Here’s what we’ll cover:

What it Covers

  • How Uber increased user engagement with feature deployments, not just messaging
  • Potential publicity gains from creative campaigns
  • The targeting/segmentation advantages of feature rollouts
  • The traditional feature update process, and the instant app change capabilities of today

The Speaker

Kendrick Wang

Product Marketing, Apptimize

Kendrick is on a mission to show the world that there’s a better way to develop on mobile. He helps product teams build better, data-driven apps that engage and delight their users.