Case Studies

How iFood Increased Online Payments Share by 14% With Apptimize

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iFood, the leading food delivery platform in Latin America, was redesigning its Payment Methods screen to encourage more customers to pay for their orders online rather than upon delivery.

Download the case study to learn how iFood used Apptimize to test out a new version of its Payments screen in the app and increase the share of online payments by 14%.

“Using Apptimize has been a game-changer for us. We have been able to develop an A/B testing mentality throughout the product team and use Apptimize to gather data to inform important initiatives, from redesigning the app to personalizing restaurant recommendations for users.”

Julia Tessler
Data Scientist & Machine Learning Engineer, iFood