How Marketing Can Impact Mobile Engagement

single resources featured image

While marketing often owns the mobile initiative, they’re not given the rights to influence the actual user experience.

Many mobile marketers have found themselves relegated to just 3 tasks:

  • App ads
  • App Store Optimization
  • Push notifications / Emails

Yet none of these functions really have a high impact on the app’s user experience itself. In this guide, “How Marketing Can Impact Mobile Engagement” we break down:

  • The barriers preventing marketers from shaping the UX
  • How to take more ownership of the app experience
  • Techniques you can use to improve the in-app experience.

Get this whitepaper now!