How to Launch Mobile Features Like Facebook

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About This On-Demand Mobile Webinar

When you’re pushing out Timeline, Live Photos, or new mobile profile pages to over 2 billion users, feature deployments need to go smoothly. That’s why the team at Facebook has worked tirelessly to develop feature flags that help ensure smooth launches and a seamless UX for billions.

You’ll Learn How To

  • Seamlessly deploy new features to billions of users
  • Personalize your app by geography, user class, or any other parameter
  • Do staged rollouts and rollbacks on mobile
  • Toggle mobile features on and off
  • Force users to version update

The Speakers

Kendrick Wang

Product Marketing, Apptimize

Kendrick is on a mission to show the world that there’s a better way to develop on mobile. He helps product teams build better, data-driven apps that engage and delight their users.