Make Impactful Changes, Every Time – Using Data to Hone Your Mobile Focus

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About This On-Demand Mobile Webinar

It should go without saying that data-driven decisions are at the heart of many growing companies. In this webinar held by both Apptimize and Apptentive, we show you how you can measure the impact of product changes in a way that can guide future strategy.

What We Cover

  • The KPIs that determine what gets on the product roadmap
  • The logic and the difference between analytics and A/B testing
  • An overview of user testing
  • Validating hypothesis on users through analytics

The Speakers

speaker 1 - product changes

Emily Carrion

Head of Marketing, Apptentive

As the Head of Marketing for Apptentive, Emily leads marketing strategy, demand generation, digital/social advertising, marketing communications, brand messaging, product marketing, and a lean, high-performing team over in Seattle. That’s quite a lot of things to lead.

Kendrick Wang

Product Marketing, Apptimize

Kendrick is on a mission to show the world that there’s a better way to develop on mobile. He helps product teams build better, data-driven apps that engage and delight their users.