Automatically Track Retention and Engagement with Apptimize


The success and failure of an A/B test doesn’t just rest on whether or not variant A caused more customers to click on a button. That’s only the simplest case. Sometimes you want to see if customers spent more time a page because the content is supposed to be more relevant. Or you want to see if more customers come back to the app tomorrow or a week from now because the variant better served their needs the first time.

Apptimize now tracks engagement and retention automatically–without any additional programming, tagging, or even clicking.

While engagement and retention metrics were possible with Apptimize since the beginning (check out how Paktor used retention metrics to determine that a new idea was hurting retention), they were kind of a pain to set up. We created the minimum viable product to see who would use what. We had looked at how web and other less mature mobile A/B testing solutions dealt with non-click goals and had created a programmatic solution.

But we’ve now grown beyond that. Because we constantly strive to bring you the best in class A/B testing solution built for product managers, Apptimize customers can now track engagement and retention without having to do anything. It’s automatically done for you on every single test.

No inserting tracking snippets here and there in your app. No programming at all.

Simply click on the Engagement tab in your results after some user data has been collected after launching your test and these metrics will automatically populate for each variant:

  • average number of sessions
  • average number of screens viewed per session
  • average time interval between sessions
  • average session length
  • 1-day retention
  • 7-day retention



You can also read more about our results documentation.

Let us know if there are other important engagement metrics that you care about by emailing We’re always looking for feedback to better serve our customers!

About Apptimize

Apptimize is an innovation engine that provides A/B testing and feature release management for native mobile, web, mobile web, hybrid mobile, OTT, and server. Industry leaders like HotelTonight, The Wall Street Journal, and Glassdoor have created amazing user experiences with Apptimize.

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