Sep 30, 2014
The Japanese smartphone market is huge. In some ways, the smartphone usage is even bigger in Japan than in the US. According to Google’s “Our Mobile Planet”, the average Japanese smartphone user (2013):
By comparison, the average US smartphone user:
What’s interesting to note, though, is that the US 2013 indicate an upward trend on all three of the above points. The average number of apps on a smartphone was 23 in 2011. Meanwhile, the average number of apps on a Japanese smartphone seems to be decreasing (was 45 in 2011) while the average number of paid apps is increasing (was 8 in 2011). Perhaps the Japanese app market has reached a level of maturity where users are willing to pay for a superior experience.
This is why A/B testing is increasingly popular in Japan. A/B testing is the only way to optimize your app in a data-driven way. For our Japanese readers, you can see the following articles on A/B testing in Japanese:
You might have thought that real-time changes to flow and features were not possible. After all, code changes are almost always required to make substantial changes to your onboarding tutorial or turning different features on/off. You can actually continuously optimize...Read More
In our inaugural webinar, AbdulAziz and I walk through the ABC’s of A/B testing: A is for Arrangement B is for Buttons C is for Copy Check out the webinar to see how to leverage these ABC’s in your app....Read More
How do mobile teams develop and manage high performing apps? More importantly, how do they know if their apps are performing well or not? What are the right metrics to track? Once teams do have a stable, high-performing app, what...Read More