HotelTonight A/B Tests with Apptimize


HotelTonight, a booming mobile-first travel company, is doing things that their competitors can’t do. This is due to their focus on customer experience, desire for innovation, and attention to data.

In this video, Director of Product, Audrey Tsang, talks about how A/B testing with Apptimize accelerates their ability to innovate and succeed.

“We’ve been able to move faster, iterate faster, and take a few more risks.”

About Apptimize

Apptimize is an innovation engine that provides A/B testing and feature release management for native mobile, web, mobile web, hybrid mobile, OTT, and server. Industry leaders like HotelTonight, The Wall Street Journal, and Glassdoor have created amazing user experiences with Apptimize.

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