Apptimize and Qubit Bridge the Gap Between Web and Mobile

We’re thrilled to announce our partnership with Qubit! This exciting collaboration between two industry leaders will allow teams to personalize and optimize the customer experience across all platforms and combine data to gain deeper insights into how customers are interacting with brands. Now, companies will no longer have to choose between best in class mobile optimization and cross-device data linkage.

Apptimize has chosen to partner with Qubit because they introduced the industry’s first data-driven customer experience platform. Built around the needs of omnichannel businesses, Qubit’s technology integrates analytics, segmentation, A/B testing and web personalization to form a golden record of each customer across a brand’s digital touchpoints. These critical insights enable businesses to continuously optimize their operations to meet the evolving and real-time needs of their customers. Qubit is trusted by ecommerce leaders including Staples, Jimmy Choo and Emirates.

“We constantly hear from sophisticated businesses that personalization across platforms is critical to their mobile strategy and sustainable competitive advantage,” said Apptimize CEO Nancy Hua. “This partnership with Qubit now enables any company to connect native mobile data with web, mobile web, and mobile marketing data.” Qubit provides their users with the power to personalize and optimize the customer experience across web platforms, as well as segment, test, and analyze user data to discover important insights.

Now, Apptimize and Qubit Customers can take advantage of:

• Cross-device reporting: Customers can join data across mobile and web to create a comprehensive view of visitor activities across devices.
• Multi-Channel Insights: Customers will be able to see how visitors, users, and customers are interacting on mobile and web and the effectiveness of cross platform strategies.
• Web and Mobile A/B Testing: Customers can A/B test multiple user experiences to create web or mobile flows that engage, retain, and convert visitors and users.
• Personalization: Customers can serve the most relevant experiences to their valuable segments at the right time and place, in real-time.

Users are engaging with brands on both web and mobile channels, making it ever important to personalize their experiences and connect data throughout all the user touchpoints. While current cross platform solutions are only beginning to develop the mobile side, this partnership is the first to unite the best-in class solutions. With these advantages, our customers can further hone the competitive advantages across the entire customer experience.

“We are thrilled to partner with Apptimize to offer Qubit Mobile to our customers,” said Graham Cooke, founder and CEO of Qubit. “Mobile applications have become one of the most essential customer touchpoints, and it is crucial for businesses to architect them to provide the same kind of personalized experience as with a desktop website or a brick and mortar store. As the expectation economy heats up, the brands that remain in customers’ minds are those that make the online shopping experience as smooth and tailored as possible.”

To learn more, read the full press release here.