Oct 17, 2019
Today’s most successful brands use experimentation to drive higher customer engagement and a Gartner survey found that 67% of marketers say experimentation will become more important within the next five years for staying competitive.
Airship‘s Kaitlyn Hogue and Apptimize’s JP Lefebvre recently hosted the webinar, “How to Optimize the Entire Customer Journey With Airship & Apptimize.” In this webinar, they talked about building a culture of experimentation and driving innovation throughout the customer lifecycle with Airship and Apptimize.
Check out five key takeaways below — and watch the full webinar here.
For a more in-depth explanation of these points and more examples and best practices on using Airship and Apptimize together, make sure to watch the webinar!
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