Building a culture of experimentation is essential for creating customer experience innovations that deepen engagement, grow loyalty, and contribute to your bottom line. That’s why 67% of marketers say experimentation is increasingly essential for staying competitive. Experimentation allows you to test and evolve...
/ Read More
Today’s most successful brands use experimentation to drive higher customer engagement and a Gartner survey found that 67% of marketers say experimentation will become more important within the next five years for staying competitive. Airship‘s Kaitlyn Hogue and Apptimize’s JP Lefebvre recently...
/ Read More
MotorTrend Group has chosen Apptimize as its cross-platform A/B testing and feature management solution. With Apptimize, MotorTrend Group will be able to provide a seamless experience for all users and accelerate growth and innovation across its portfolio, including its app,...
/ Read More
Product teams that build sticky products in today’s proliferating technology landscape have to embrace a culture of experimentation and A/B testing to know what users want. Empowering innovation among product teams is at the heart of what we do –that’s...
/ Read More