Sep 9, 2014
Apple announced the new iPhone 6 today. Or more accurately, Tim Cook announced the new iPhone 6’s. You’ve probably already heard. The iPhone 6 is available in 2 (TWO!) sizes.
While market watchers are wondering if Apple is coming too late to the Phablet market, app developers and product managers who are accustomed to the difficulty of creating great experiences for a fragmented Android market are already thinking about what the different device sizes are going to do for their app development considerations.
Will images that feels perfectly sized for the smaller screen suddenly be revealed to be low-res on the larger phone? Will text that feel perfect on the bigger screen be too small to read on the smaller phone?
These are all user experience considerations that need to be seen through A/B testing with results segmented by phone size. Apptimize can do this. Read more about it.
You might have thought that real-time changes to flow and features were not possible. After all, code changes are almost always required to make substantial changes to your onboarding tutorial or turning different features on/off. You can actually continuously optimize...Read More
In our inaugural webinar, AbdulAziz and I walk through the ABC’s of A/B testing: A is for Arrangement B is for Buttons C is for Copy Check out the webinar to see how to leverage these ABC’s in your app....Read More
Here are 5 ideas for relatively easy to implement tests to visual aspects of your app. You most likely won’t need to rework user flows or do a lot of complex coding. These are layout and design changes that can...Read More