Mobile A/B Testing Guide: Best Practices on App Store Optimization, Mobile Engagement

Data-driven insights derived from mobile A/B testing inform product teams on where to double-down their efforts and where to pivot strategies. A/B testing helps product managers optimize experiences across the entire user journey — from user acquisition on major app stores to ongoing mobile engagement.

From working with companies that have run experiments on over 1 billion mobile devices, we have discovered that companies which iterate rapidly grow on average 4 times faster than their counterparts that don’t. What if you could learn the best practices and tips around mobile A/B testing that could help you grow your mobile business?

That’s why we teamed with up Splitmetrics to create a comprehensive guide to App Store and in-app A/B testing. The guide provides actionable insights and proven tactics, which will help you increase conversion on app stores and keep users engaged inside the mobile app using A/B testing. You’ll learn to identify the right elements to test, get the complete roadmap of necessary actions, learn from case studies of top apps and much more.

DOWNLOAD NOW: Complete Guide to App Store and In-App A/B Testing

Mobile A/B Testing for App Store Optimization

A solid ASO (App Store Optimization) strategy can help you get discovered and more users to download your app. By A/B test in various elements on the product page, app publishers can optimize their app’s conversion rate and reduce ad spend waste.

While there isn’t a one-size-fits-all approach to A/B testing for ASO, there are certain guidelines that will set you up for success.

Here are the chapters covered in the first part of the guide:

Chapter 1: Deconstructing App-Store A/B Testing
Chapter 2: Workflow: A/B Testing Timeline
Chapter 3: Pages to Optimize in App Stores
Chapter 4: Most Influential Page Elements for A/B Testing

Mobile A/B Testing for Engagement and Retention

The mobile app market is one of constant change — methodologies, technologies, and user preferences are all in constant flux. Rather than mapping out the perfect product, the top apps are always striving for improvement and staying nimble enough to recognize shifts in consumer demands to change and adapt accordingly. How do they do this? Through data-driven iteration.

From working with major apps, many with millions of monthly active users, Apptimize has found that those who use A/B testing to rapidly innovate experience the greatest growth. In the second part of the guide, we share best practices around optimizing in-app engagement and ultimately retaining loyal users for long-term growth.

Here are the chapters covered in the second part of the guide:

Chapter 5: In-App A/B Testing for Long-term Product Growth
Chapter 6: In-App Testing and Optimization Best Practices
Chapter 7: Building vs. Buying Your A/B Testing Solution
Chapter 8: Mobile Retention 101

Download the guide to learn how A/B testing can help you increase conversion rates on App Stores and keep app users engaged!