MotorTrend Group Chooses Apptimize Cross-Platform A/B Testing Solution

MotorTrend Group has chosen Apptimize as its cross-platform A/B testing and feature management solution. With Apptimize, MotorTrend Group will be able to provide a seamless experience for all users and accelerate growth and innovation across its portfolio, including its app, websites and OTT connected devices.

By using Apptimize’s cross-platform capabilities, MotorTrend Group will be able to rapidly run experiments on the MotorTrend app and track changes across mobile, web and OTT devices for its 26 million viewers.

“At MotorTrend, we are always looking for ways to enhance our customer experience by providing the best on-demand automotive videos and content,” says Argam DerHartunian, Head of Product & Technology at MotorTrend. “With Apptimize, we can personalize each customer’s experience by learning which content resonates with them and give them a seamless viewing experience regardless of which device they’re on.”

“We’re excited to work with MotorTrend Group to enable their product teams to optimize their digital experiences through A/B experiments, targeted feature releases and instant updates,” says Nancy Hua, co-founder and CTO of Apptimize.

About MotorTrend Group

MotorTrend Group is the largest automotive media company in the world, bringing together Discovery’s fast-growing MotorTrend TV, formerly Velocity, and a vast automotive digital, direct-to-consumer, social, and live event portfolio, including MotorTrend, Hot Rod, Roadkill, Automobile, and more than 20 other industry-leading brands. With a monthly audience of 26 million across web, TV, and print, and 110 million social followers, culminating in 2 billion monthly content views across all platforms, the company encompasses television’s #1 network for automotive superfans, a leading automotive YouTube Channel, and the MotorTrend app, the only auto-dedicated subscription video-on-demand service. MotorTrend serves to embrace, entertain, and empower the motoring world.

About Apptimize

Apptimize is an innovation engine that provides A/B testing and feature release management for native mobile, web, mobile web, hybrid mobile, OTT, and server. Industry leaders like HotelTonight, A&E, and Glassdoor have created amazing user experiences with Apptimize. To learn more, visit https://apptimize.com.