A/B Experiments

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The Apptimize platform empowers you to run A/B Experiments across your technical stack. Experiments can be used to quantify the impact of any change before rolling it out live to your entire user-base.

An Experiment consists of a default control experience and one or more variants to be tested. For each variant, Apptimize enables you to measure the impact on important metrics like conversion events, engagement, retention, and revenue.