Mobile AB Testing for iOS and Android apps

The Most Advanced Mobile Optimization Solution Available

Powerful mobile experimentation made easy.

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Best at Mobile

Focused on mobile since day one, Apptimize is the most robust mobile A/B testing and feature management platform on the market.

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Launch A/B Tests Instantly

From the order of screens in a user onboarding flow to the number of items to display on a search results page, Apptimize’s proprietary Visual Editor allows users to go live with complex A/B experiments on both iOS and Android devices within minutes. No need to release another version of your app. No waiting for App Store or Play Store approval.

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Codeless Visual Testing for iOS and Android apps

Reduce Dependence on Developers

Often the simplest tests can be the most impactful. Our SDK enables all teams within an organization. Non-technical users can launch experiments involving copy, CTAs, images, navigation items, and more in a matter of minutes through the most robust WYSIWYG Visual Editor in the market.

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Drive mobile subscriptions and conversions with visual A/B testing

Full Control of All Features

Use Feature Flags to control rollout and targeting for all features to mitigate risk and launch new functionality with confidence.

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Improve mobile user onboarding for iOS and Android apps with AB experimentation

Related Resources

Learn more about mobile A/B Testing

Runtastic grew paid Android subscriptions by 44% through an A/B Test.

How Runtastic grew paid subscriptions

In-app membership upgrades for freemium users are a core part of Runtastic’s monetization strategy. Learn how Runtastic increased paid subscriptions for Android users reaching their in-app paywall by 44% with a simple A/B test.

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User Onboarding Lessons from Top Media Apps

Onboarding Lessons from Top Media Apps

Through examples [and test ideas] from apps like the WSJ, Netflix, and Spotify, this user onboarding guide looks at how some of the most popular media apps organize their user onboarding flows.

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Six different mobile A/B experiments conducted by leading apps like Vevo, Netflix, and Glassdoor.

6 Mobile A/B Tests From The Top Apps

This guide breaks down six different mobile A/B experiments conducted by leading apps like Vevo, Netflix, and Glassdoor. We cover experiments focused on improving mobile user onboarding, in-app engagement, and mobile conversions.

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About Apptimize

Apptimize, an Airship company, is the leading multivariate testing and feature release management solution for mobile apps, also covering websites and OTT. Together with Airship, marketers and product owners can now unify digital engagement and digital experimentation to optimize the entire customer journey across messaging channels and digital properties.

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