Three clear benefits of cross-platform A/B testing
Thanks for
reading!
More articles you might be interested in:
Nielsen Goes Cross-Platform, Adds OTT and Mobile to Ad Measurement
Responding to demand for cross-platform ad measurement, Nielsen finally announced that it will now cover over-the-top (OTT) and mobile audiences—including YouTube audiences—in its Total Ad Ratings. This really is a long time coming. It has been constantly surprising that Nielsen...
Read MoreProduct Update: Firebase Integration and Cross Platform Apps
The Apptimize team has been hard at work and we have some exciting recent product updates to share! Firebase Events and Properties Automatically Imported We’ve long prioritized third-party integrations that allow our customers to get up and running with A/B...
Read MoreApptimize Cross-Platform: Mobile-First Experimentation, Enabled Across Digital Channels
As a product manager, you understand the importance of making data-driven decisions. You know first-hand that a seamless and personalized experience for your users can positively impact your KPIs. In fact, an inconsistent user experience can be detrimental: Today, we’re...
Read More