Oct 31, 2019
Building a culture of experimentation is essential for creating customer experience innovations that deepen engagement, grow loyalty, and contribute to your bottom line. That’s why 67% of marketers say experimentation is increasingly essential for staying competitive.
Experimentation allows you to test and evolve the experience you deliver to your customers to stay well ahead of their expectations and optimize the entire customer journey — across all channels and touchpoints.
To ease the complexity of multi-channel experimentation, we are excited to announce Coordinated Experimentation. This new feature allows our joint customers to synchronize Airship messaging campaigns with their Apptimize experiments and feature flags with complete consistency.
With Coordinated Experimentation you can:
This new feature is one of the first steps in integrating the two platforms together, and customers of both Airship and Apptimize can automatically start using this today, no additional work needed. Learn more about Coordinated Experimentation on the Airship website or schedule a demo.
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