Dramatically Increase OTT Conversions and Revenue

In today’s world, mobile adoption is not enough– it is crucial to keep new users engaged with habit-forming regularity. Nir Eyal’s ‘Hooked Model’ focuses on just that.

This guide breaks down six different mobile A/B experiments conducted by leading apps like Vevo, Netflix, and Glassdoor. We cover experiments focused on improving mobile user onboarding, in-app engagement, and mobile conversions.

Through examples [and test ideas] from apps like the WSJ, Netflix, and Spotify, this user onboarding guide looks at how some of the most popular media apps organize their user onboarding flows.