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News & Press Releases

Results Beyond Conversion™: Driving More Value with Mobile Apps

We’re excited to announce a major enhancement to our mobile A/B testing capability: Results Beyond Conversion™. As the importance of mobile continues to explode for organizations across industries, this new functionality will ensure leaders can directly evaluate mobile strategies on the bottom line. With this new development, mobile teams can now take their test analysis one […]

by Apptimize
Apptimize Presents Mainstage Session with Flipagram at VentureBeat’s MobileBeat 2017 about the Future of Mobile Development

Apptimize CEO, Nancy Hua, and Flipagam Chief Product Officer, Hans Ku, presented on the mainstage at VentureBeat’s MobileBeat conference on Tuesday, July 11. The talk focused on how to move past the slow mobile development cycle to innovate faster and create apps that users love. Nancy discussed what differentiates average apps from the most successful, […]

by Apptimize
Why Mobile Growth Is Actually About Retention: How Optimizing In-App Experience Leads To 2x Faster Growth

Originally published in Martech Series by Apptimize. Trying to grow your active user base is a lot like trying to fill up a leaky bucket. The bigger the hole, the faster you have to add more water and the more time and resources you have to spend doing so. And boy are apps leaky. 80% of all app users […]

by Apptimize
Apptimize Unveils New OTT App Platform to Enhance Experiences on Android TV and Apple TV

Originally published in Martech Series by Sudipto Ghosh. New OTT App Testing Enables Organizations to Know What Works on Apple TV and Android TV. This will Convert Users into Paid Subscribers. The Over-the-Top (OTT) revenue for 2019 is predicted to double to around 17.8 billion as more households break up with their traditional Pay TV providers. In 2017, […]

by Apptimize
Apptimize pulls in $12.4 million to help companies deploy apps faster

Originally published in Tech Crunch by Sarah Perez. Apptimize, a company that helps businesses optimize, test and rapidly iterate their mobile apps, has just raised $12.4 million in a new round of Series B funding. Investor interest was strong due to the client list Apptimize has lined up, which includes notable names like Hotel Tonight, […]

by Apptimize
Apptimize Raises $4M in Series A Funding to Bring Revolutionary Iteration Speed to Mobile Apps

Menlo Park, CA—February 17, 2015—Apptimize, provider of optimization tools for mobile applications, announced today that it has closed a $4 million Series A funding round led by Costanoa Venture Capital. The Series A round brings Apptimize’s total funding to $6 million, after a $2.1 million seed round in January 2014. The new funds will further […]

by Apptimize
Apptimize Brings Codeless, Real-time A/B Testing to Android Apps

San Francisco, CA – Three months after announcing a $2.1M seed funding round and the iOS version of the Visual Apptimizer, a what-you-see-is-what-you-get visual editor for creating A/B testing variants, Apptimize is launching the Visual Apptimizer for Android. Not only will product managers, designers, and marketers now be able to create A/B tests for their […]

by Apptimize
How We Pulled Off Scaling a Live Demo in a Week

As many of you already know, Apptimize does A/B testing for native mobile apps. Since we launched our Visual Apptimizer (our what-you-see-is-what-you-get visual editor) in January, the most common questions we’ve gotten are “what’s the catch? Does this only work on HTML5 apps? Do I have to build my app around a special framework, tag […]

by Apptimize
How to A/B test on mobile without a single line of code

Since launching our Visual Apptimizer in January, we’ve been crunching away in our offices coming up with hot new features. The latest in a long line of exciting things to come is our zero line installation for iOS (we’re still working on this for Android, so Java coders please stay tuned). You now need absolutely […]

by Apptimize
Apptimize Brings Mobile A/B Testing to Non-developers with $2.1M in Seed Funding

San Francisco, CA – Apptimize, the Y Combinator startup offering a much needed A/B testing platform for mobile applications, has raised $2.1M in seed funding.  The funding has enabled Apptimize to develop the Visual Apptimizer, a WYSIWYG (what you see is what you get) interface that empowers even non-developers to A/B test their apps.  A-list […]

by Nancy Hua

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