The App Virgin Mobile is the first digital telecommunications service in the United Arab Emirates. Since our launch in 2017 we exist to innovate and redefine the mobile game in the region. Virgin Mobile UAE is proud to be the...
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How do you ensure that your app is captivating and retaining users? Habits. In comes the ‘Hooked Model.’ The ‘Hooked Model,’ developed by Nir Eyal, is a four-step process built on basic principles of behavioral psychology that can be used...
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An endless content repository is a double-edged sword. If users can’t find what they are looking for or discover content they are interested in, they are almost guaranteed to abandon your app. Many apps aim to improve user retention by helping...
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A simple mobile-app-only sales campaign can easily boost app downloads for a retailer. The challenge for retailers, however, comes in convincing users to keep using their mobile apps after that initial sale has been claimed. Mobile retail apps need to...
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Onboarding users to your mobile app isn’t just about teaching them how to use your features or what they can accomplish through your app. While some apps generate millions in revenue, most apps in the app store never reach a...
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