Feature Flags

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Infographic: UX Tools for Feature Flag Driven Releases

Launching and enhancing features for your mobile app can be a time-consuming challenge fraught with risk. At Apptimize, we are always looking for opportunities to help you iterate faster and create features your users love. In this post we’re proposing...

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The 3 UX Features Top Mobile Retail Apps Use to Drive Growth

The 2016 holiday season saw an incredible 44% year over year increase in mobile purchases with US consumers spending over $17B while shopping from their smartphones. The mobile share of e-commerce is experiencing rapid growth, and a fifth of all online sales...

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3 Reasons You Should be Using Feature Flags to Iterate Faster

Facebook’s coding team pushes new updates into production more regularly than they change their socks. Etsy’s product development team makes over 50 deployments a day. So why are other apps (like yours) dealing with lengthy release cycles, waiting on the...

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5 Efficient Methods to Validate Mobile Products and Features

Before you deploy a feature to a userbase of thousands or even millions, how do you validate that the product or feature you’re building will appeal to your users? We dig into 5 techniques you can use to efficiently evaluate...

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Use Cases for Mobile Feature Flags

We’ve talked to a lot of mobile teams over the years, and many of you have told us about the challenges of launching features or running marketing campaigns on mobile. Today, we’re thrilled to announce our new product to help...

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How VSCO & Twitter Deploy New Features to Millions of Mobile Users

How do you update an app without breaking the user experience when you have over 20 million users? 200 million? When it comes to mobile apps, the stakes are higher than they ever were on web. Mobile users have an...

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