User Onboarding

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State of Mobile Experimentation: What Product Managers A/B Test and Why

Product teams that build sticky products in today’s proliferating technology landscape have to embrace a culture of experimentation and A/B testing to know what users want. Empowering innovation among product teams is at the heart of what we do –that’s...

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How Virgin Mobile UAE Used Experimentation to Decrease Drop Off by 18% for a Key Sign Up Step

The App Virgin Mobile is the first digital telecommunications service in the United Arab Emirates. Since our launch in 2017 we exist to innovate and redefine the mobile game in the region. Virgin Mobile UAE is proud to be the...

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Leverage User Onboarding to Create Personalized In-App Experiences

An endless content repository is a double-edged sword. If users can’t find what they are looking for or discover content they are interested in, they are almost guaranteed to abandon your app. Many apps aim to improve user retention by helping...

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How the Largest Apps by Revenue Ace User Onboarding

Onboarding users to your mobile app isn’t just about teaching them how to use your features or what they can accomplish through your app. While some apps generate millions in revenue, most apps in the app store never reach a...

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The Ultimate Guide to User Onboarding for Mobile

In this monstrous user onboarding guide, we'll break down everything you need to know about and techniques to use to deliver value and drive retention: What key metrics you should focus on, applying behavioral psychology to drive the right behaviors,...

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These 3 Simple Graphs Show Why Retention Trumps Acquisition

Whenever I talk to mobile teams today, 9 out of 10 teams tell me that their biggest challenge is acquiring new users. It makes sense. We know that there are some huge challenges when it comes to funneling in new...

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A Primer on Driving Retention with Triggers

I’m a compulsive fridge opener. There. I said it. Whenever I enter a kitchen, you can almost guarantee I’m going to open the fridge door—even if it’s not mine. Sorry about that. It’s not that I like wasting power or...

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What The Need for Speed Franchise Can Teach Us About Onboarding

When The Fast and the Furious released in 2001, it sparked huge amounts of interest in street racing. Suddenly, young men everywhere pined to live out their newfound desires to soup-up entry-level/midrange cars and race them in the streets.  ...

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User Onboarding at Different Stages of Growth

Sean Ellis defines startup growth in 3 stages. There’s Product/Market Fit Stage, in which you’re trying to match pain points/value props with a specific persona. Then there’s Organic Growth Stage, where you’re growing by word of mouth. And then there’s...

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The 4 Best Mobile User Onboarding Flows We’ve Seen So Far

We look at a lot of apps on a daily basis here at Apptimize. Some are good, some are bad, and the average is not too pretty. Still, we come across quite a few gems; teams that have put an...

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