Thought Leaders

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How to Create Habit-Forming Mobile Apps

How do you ensure that your app is captivating and retaining users? Habits. In comes the ‘Hooked Model.’ The ‘Hooked Model,’ developed by Nir Eyal, is a four-step process built on basic principles of behavioral psychology that can be used...

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WeChat’s Former Growth Lead On The Future of Messaging & Bots

Bots have been a popular topic in Silicon Valley as people look for the next new thing. They’ve attracted attention because of Facebook’s push for Messenger as a platform, and proponents often point to the success of WeChat, which Facebook...

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Apptimize and Localytics Team Up to Deliver Compelling Mobile UX

With the surge towards mobile and a broken distribution system it’s increasingly clear that out of 1.6 million apps, only those with captivating user experiences will thrive. That’s why we’re excited to announce that Apptimize and Localytics are collaborating to help...

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2 Keys You Can’t Overlook for a Successful Mobile Strategy

We’re constantly told that we “need to have a mobile app” and that it’s “more important than ever.” It’s a fair point. These days, almost 50% of traffic comes from mobile. If you’re not taking advantage of it and developing...

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Lyft’s PM: Make the Pain of Mobile Releases a Thing of the Past

Moving fast is obviously a good thing on mobile, but how do we go about achieving it? Last week, we shared Waseem Daher’s take on why you should make small, iterative changes to your app. In his talk, Daher raised...

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